Software Firmographics™
Software firmographics describe what a software company builds and sells: its products and software categories, the verticals and business functions it serves, the technologies and cloud platforms it is built on, and the marketplaces and partner ecosystems it belongs to. Company firmographics — name, location, size — tell you who a business is. Only software firmographics tell you what kind of software business it is. ISVWorld classifies ISVs and SaaS vendors on both.
Not just Healthcare — same story in any vertical: Fintech, Retail, Services, Logistics, everywhere
Company Firmographics plus Software Firmographics equals ISVWorld: only ISVWorld combines both.
Company Firmographics — Who they are
Name · Location · Size · Industry
Standard Company Data
Any company data provider
Software Firmographics™ — What they build
Software · Functions · Verticals · Technologies
Only ISVWorld
combines both
Most B2B data providers carry company firmographics: size, location, revenue band, and an SIC or NAICS industry code that rarely describes what a software vendor actually does. Very few carry any software firmographics, because the classification work is different. It means doing in-house analysis to identify which companies are software vendors at all, then describing what their products actually do.
No externally bought-in industry code can do that work. A vertical SaaS company usually carries the code of the market it sells into — a clinical software vendor is coded as a hospital. A company coded “Software Publisher” could be building anything. ISVWorld has developed its own technology and processes for this layer specifically, to be able to cover and profile ISVs and SaaS vendors globally.
Company firmographics describe the business. Software firmographics describe the software. Six layers, on every vendor record:
Together these run to 600–1,000 software-specific datapoints per company, alongside growth and intent signals tracked from daily news monitoring.
Software category and function, target verticals and customer segments, the technologies and cloud platforms the product is built on, marketplace listings, partner and technology ecosystem relationships, and monetisation or payment profile. Company firmographics — size, location, industry code — sit alongside these but describe the business rather than the software.
It depends which half of the problem you have. If you already know which companies to target, general B2B data platforms can enrich and contact them. If you need to work out which software vendors exist in a market in the first place, you need a source that classifies vendors by what they build — that is a much smaller field.
It defines the account list before the campaign starts. Rather than filtering a general database by an industry code that does not describe software, you segment by software category, vertical served, platform built on, or ecosystem membership — so the list matches the proposition instead of guessing or, at best, approximating it.
Through export or API, mapped onto your existing account records. The software-specific fields sit alongside standard firmographics on the same record, so segmentation and routing rules can use both without a separate reconciliation step.
Because most software vendors are not coded as software. A vertical SaaS company typically carries the code of the market it serves, and the minority coded “Software Publisher” carry a label that says nothing about what the product does. Filtering on the code returns a small and unrepresentative slice.
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