Can you make a distinction between B2B and B2C ISVs?

We don't make an explicit distinction between B2B and B2C ISVs.

In the past we looked at collecting information if an ISV is B2B or B2C oriented. However, with the BYOD (Bring Your Own Device) practice emerging and with many successful B2B/Enterprise software applications actually having their roots either in B2C or in simple departmental tools, we felt the boundaries between the two have completely disappeared.

Therefore, we decided that application categories were actually better indicators. For example, categories like ERP, CRM or Marketing Software were complete B2B and others like Anti Virus/Security, Desktop Productivity or Graphics/Imaging were a mix of B2B and B2C.

Recently this has changed a little again. As of early 2019 we started tracking two other things:

  • Are apps also available in the app stores (Google Play and Apple) which means they would be installed on a personal device.
  • Do the providers allow for online payment transactions – which the larger Enterprise B2B software companies don’t really do.

How are ISVWorld growth predictions created?

ISVWorld publishes 2 types of growth projections: short term and long term. They are available on the vendor profile page. Additionally, long term growth projections can be applied as a filter on the companies search page.

Short term: Estimation of projected short-term growth based on a combination of the traction trend and the general ISV profile. Short term growth prediction is based on data from the last 12 months.

Long Term: Created based on all the (historic) data we have for an ISV. Long term growth prediction takes into account "how modern" ISV's application portfolio is and how up-to-date their products are. For example, having IoT, or API or using Microservices increases growth potential, not having a Cloud based product decreases it. Being active in 'hot' industries increases growth potential, the opposite decreases it.

What are ISVWorld score, traction and rank?

ISVWorld score covers company traction and rank.

Traction: The traction an ISV has based on a variety of indicators such as employee growth, unique website visitors, Alexa rank, overall web traffic, social media traction, breadth and depth of web presence and more. Traction is mapped against 4 categories ("significantly below average", "below average", "above average", "significantly above average") and compared to the industry average. It is about the relative trend vs earlier measurements and is measured on a scale of 0 to 5 - with 0.73 being the midpoint.

Rank:  Rank translates traction into a relative position in the Top 100K ISVs we track globally, grouped by tiers (Top 1000, Top 5000 etcetera). This is an absolute score and not a relative trend score.

ISVWorld & Marketing Service Providers

ISVWorld encourages clients to engage Marketing Service Providers (MSP) and we welcome Marketing Service Providers as clients as well. However, be aware that an additional MSP agreement needs to be signed in both cases as ISVWorld licenses explicitly prohibit reselling our data by an MSP in any form to any client other than the client identified on the MSP agreement.

ISVWorld and GDPR regulations

EU GDPR regulations brought many changes to marketing and sales strategies for companies focusing on EU prospects. Under GDPR, ISVWorld, as any other data provider, cannot obtain an opt-in for all our clients to reach out to contacts and prospects visible in our platform; our clients have the responsibility to get a specific opt-in just for their company. However, we did make a number of changes in our tool to "protect" our clients from reaching out to prospects in GDPR countries:

  1. GDPR and Inside Sales in ISVWorld
    For every Contact (name/title) that is being displayed in our tool - on the software vendor profile page that is usually used by Inside Sales Reps – you can see whether that person is in a geography impacted by GDPR. As such, a sales representative can always decide whether (s)he wants to spend credits on obtaining that contact information or not. So, ISVWorld is fully transparent.
  2. GDPR and Marketing in ISVWorld
    Similarly, in our bulk-marketing download page, there is an option prior to downloading to include/exclude contacts from geographies impacted by GDPR. This way you can avoid bulk campaigns going to contacts in GDPR-GEO’s

Finally, we do work with external service providers that have access to ISVWorld and can help our clients to get client-specific opt-ins. 

What if our company information is incorrect/incomplete in ISVWorld database?

All content in our data base is collected and generated automatically from a wide variety of sources. While it is our aim to have all company information as complete and accurate as possible, certain information (e.g., products, key people) is particularly hard to (a) make a clean extract for and (b) keep up to date. Other information is easier but remember our technology always has to make choices on which content best represents a certain software vendor.

Company profiles are created based on a number of AI and Machine learning mechanisms that are updated continuously. Therefore, it is not possible to manually change and update information for a specific company. The information on any company in our database will be updated automatically, once enough (new and updated) information about it is collected.

What are Application Domains and Industries in ISVWorld?

Often in the software industry a distinction is being made between Industries, sometimes called verticals, and Application Domains, more often called horizontals, domains or application types. Application Domains usually offer functionality applicable across multiple industries, while Industries focus on suporting business processes in a specific industry or profession.

Examples of Application Domains: Human Resource Management, Security software, CRM software, Accounting Software.

Examples of Industries: Financial Services, Healthcare, Manufacturing, Retail, Energy.

You can see our full taxonomy of Industries and Applications here.

Contact data in ISVWorld

ISVWorld primarily focuses on collecting company data. Contact data is included in all our subscriptions, but it comes from 3rd party sources.

We feel that finding ISVs is the main challenge in the Industry. So, that is the product focus we've set for ourselves. Our aim is to provide the best market intelligence tool on the software industry. Once the ISVs/Companies have been identified there are other contact data providers who can supplement our company data with contact data. Therefore, we evaluate and partner with a number of contact information providers to provide contact data to our customers. Currently we actively work with Zoominfo (online and offline), Clearbit & FULL DATA (offline and for dual validation only).

What is an Ecosystem in ISVWorld?

The definition of ecosystem in Biology is: "An ecosystem is a community of living organisms in conjunction with the nonliving components of their environment (things like air, water and mineral soil), interacting as a system". In ISVWorld, and in ICT in general, we use the term "Ecosystem" to define a community of companies that in some form interact as a system. More specifically, we have two types of Ecosystems:

  1. Company Ecosystems: Example: "Microsoft" - All companies that develop using Microsoft technology and/or have a business partnership with Microsoft
  2. Common Technology Ecosystems: Example: "Cloud" - All ISVs that have cloud/SaaS based products Or "IoT" - All ISVs that show activity and/or integration within the domain of Internet of Things