We don't make an explicit distinction between B2B and B2C ISVs.
In the past we looked at collecting information if an ISV is B2B or B2C oriented. However, with the BYOD (Bring Your Own Device) practice emerging and with many successful B2B/Enterprise software applications actually having their roots either in B2C or in simple departmental tools, we felt the boundaries between the two have completely disappeared.
Therefore, we decided that application categories were actually better indicators. For example, categories like ERP, CRM or Marketing Software were complete B2B and others like Anti Virus/Security, Desktop Productivity or Graphics/Imaging were a mix of B2B and B2C.
Recently this has changed a little again. As of early 2019 we started tracking two other things:
- Are apps also available in the app stores (Google Play and Apple) which means they would be installed on a personal device.
- Do the providers allow for online payment transactions – which the larger Enterprise B2B software companies don’t really do.