Here are 40+ recent stats that prove that focusing on customer service is not just the right thing to do – it’s a powerful tool to increase the success of any business. (Microsoft) Your willingness to improve your CS matters The attitude you have as a business is perceived through your customer support team with every single interaction. More than 50% of consumers consider ‘resolution time’ as one of the most critical factors to decide whether a customer support experience qualifies as good. Two-thirds of consumers report that the most frustrating aspect of getting customer service is waiting on hold or explaining the same information to multiple representatives. Research shows that 64% of customers choose to buy from socially responsible brands, which has grown significantly in the past two years.