202107 Jun
CR2 Blog » Blog Archive » LISWire: Terry Kendrick helps libraries achieve their marketing, communications and engagement goals with new book
Type
General News
Companies
Source
Cr2
Summary

Facet Publishing announce the publication of Engaging your Community through Active Strategic Marketing: A practical guide for librarians and information professionals by Terry Kendrick. Now more than ever, libraries must find ways to engage with their communities in order to demonstrate the value they create and deliver. It includes a set of tools and techniques to help reflection and progress towards effective marketing and engagement. Martin O’Connor, Academic Librarian at University College Cork Library, blogger for Libfocus and Chair of CONUL Communications and Outreach Group said This sharply written and engaging book is full of useful tips and practical activities that will help you connect with your users, hone your library’s marketing message and ultimately take your library’s marketing to the next level, building and engaging your community along the way.’ Notes: Engaging your Community through Active Strategic Marketing: A practical guide for librarians and information professionals | https://www.facetpublishing.co.uk/page/detail/engaging-your-community-th... | May 2021 | 216pp | Paperback: 9781783303830 | £59.95 | Hardback: 9781783303847 | £119.95 | eBook Available Terry Kendrick has over 30 years experience of delivering information and marketing training courses. Terry is a CILIP Onsite trainer, presenting a number of tailored programmes for organisations.

Classifications
  • Library
  • Library Management Software
  • Pharmaceuticals and Chemical
  • HealthTech
  • Knowledge Management