‘Token volume, not token count, is important’ — Salesforce’s survival strategy for the agent era

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Summary

This article explains how Salesforce is positioning AI agents as the next operating model for enterprise software. It argues that the shift is not about token volume but about the business impact of agentic work units and measurable productivity gains. The piece also highlights the growing importance of AI APIs, MCP, and the role of ISVs and CRM partners in the agent era. It suggests that companies need to adapt their workflows and digital transformation efforts from DX to AX to stay competitive.

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industries
Fintech & Banking
applications
Business Intelligence

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Enterprise Software SaaS Data Streaming Platforms

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IBM
$1B+
Salesforce
$1B+