The Bad Data challenge
Bad data reduces the efficiency of sales reps by up to 28%. The case of ISVs is particularly difficult, because most software companies are not classified as software publishers in SIC and NAICS classifications; with sales reps generally spending 41% of their time prospecting. Bottom line - bad classifications result in the inability to find the right companies.
Industry specialized data is the key to performance improvement. Our proprietary technology enables us to focus purely on the software industry, collecting thousands of ISVs out of the web and building software industry specific profiles for these ISVs. As a result, we give sales reps the tools to pin-point the companies they want to find and focus on.
Recently, a sales VP reported seeing an increase of more than 50% in his addressable market as ISVWorld exposed them to many more FinTech companies in Greater London than they knew.