What are custom labels?

Our comprehensive labeling system encompasses six standard labels: "Favourite", "Seen", "Current Client", "Prospect", "Not Interested" and "API." In addition to these, users enjoy the flexibility to craft up to six custom labels. The dual purpose of these custom labels is two-fold: firstly, to empower our customers to personalize labels according to their preferences, and secondly, to streamline the process of volume labelling. This ensures that our system aligns seamlessly with your unique organizational needs, providing an efficient and adaptable solution for all users. 

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Labels

Sizing estimates in ISVWorld

ISVWorld calculates sizing estimates for private companies based on a number of proxies datapoints we can find for any company. Datapoints might include the total number of employees, employees per company location, size of funding rounds, news and press releases that contain size indicators, and more.

We calculate multiple size estimates, take out statistical outliers, and base our size estimates on consistent indicators only. ISVWorld size estimates are always ranges, for example, 5-10M$, 10-25M$ etcetera.

In case of fast-growing companies, public datapoints usually lag actual company size and as a result, our estimates are sometimes lower than actuals.

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Company Profile

Solutions

Solutions

ISVWorld is the only global software industry data platform focused exclusively on Independent Software Vendors (ISVs). Covering about 190k ISVs globally and tracking over 23K news feeds daily, we provide the data you need to succeed. 

Professionals in various job roles benefit from our data platform.

Sales Marketing Strategy Analysts ResearchM&A professionals BusDev Partner Development

Marketing

Get the best marketing data to drive sales success with ISVs

Finding quality ISV market data is tough, and poorly targeted marketing campaigns end up having returns below 1%. ISVWorld is the only provider that identifies and profiles more than just a few thousand ISVs.

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Sales

Get the best data to increase prospecting efficiency & revenue per sales rep.

Efficient prospecting and quality sales calls require rich ISV profiles. Research shows prospecting efficiency decreases by 41% when using mediocre data, and per rep sales drop by 28%. ISVWorld is the only provider showing relevant software profile data and context for the software vendors you target, not just generic company info. 

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M&A

Get the best tool to shift valuable analyst time from data collection to analysis.

Data collection for desktop research is time consuming, at the expense of analysis or even networking time. Scale drives efficiency and by profiling over 190k ISVs and tracking 1.2M tech companies, we provide the intelligence to improve efficiency and speed. 

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Research & Strategy 

Get the best data for efficient research and informed strategy decisions.

Decisions on marketing spend allocation, exploring segment attractiveness or buy vs build decisions require broad and deep data to avoid decisions that turn out expensive down the road. ISVWorld can facilitate your research and strategy decisions. 

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Services

Services

ISVWorld is the only global software industry data platform focused exclusively on Independent Software Vendors (ISVs). Covering about 190k ISVs globally, and tracking over 1.2M tech companies in general, our engagement with clients goes beyond just providing access to our data platform. We are always open to new data challenges.

 

Software M&A and origination

Developing a software acquisition roadmap, identifying potential buyers for a software company or creating a shortlist for origination purposes: our standardized methodology ensures maximum leverage of all information in our databases, based on your requirements and input. In most cases we can offer this as a fixed price service.Also investors and ISVs can register for free for our annual matching exercise where Investor Fund profiles are matched to ISV Capital needs. 

Custom Research

Are you looking for custom reports or analyses on specific markets, segments or technologies? With over 2 Terabytes of information and data stored on the software-industry, we may be able to help you even though your request is not available as part of our standard market statistics and benchmarking modules.

Channel development

With software companies more and more in the lead in sales processes, developing these ISVs into a true channel for your products can grow your business. Both ISVWorld and a number of our partners can help you build your ISV channel model and we can help identify the best ISV channel partners to grow your business.

GTM strategy and Marketing campaign support

Sometimes your campaigns need complimentary contact details or other data beyond the segments and companies you found through ISVWorld. We have a number of partners that offer enrichment services, or in some cases we can enrich your data through our own back office access to a variety of contact data sources. We can also help building your GTM Strategy and market segmentation, including persona-messaging combo's.

SAAS strategy services

Determine organizational readiness for SaaS across a number of dimensions including a/o product, financials and sales & marketing. Or, ask for a strategy and planning service to build your SaaS plans across all 6 organizational dimensions, both for existing and new software companies.

Business development planning

Identifying potential markets or segments where you can grow your business is a common usage of ISVWorld. If you don’t have the time and/or resources to explore our data, or if your needs are more sophisticated than what our standard industry statistics and benchmarks offer, please contact us so we can explore how ISVWorld or its partners can help.

Can you make a distinction between B2B and B2C ISVs?

We don't make an explicit distinction between B2B and B2C ISVs.

In the past we looked at collecting information if an ISV is B2B or B2C oriented. However, with the BYOD (Bring Your Own Device) practice emerging and with many successful B2B/Enterprise software applications actually having their roots either in B2C or in simple departmental tools, we felt the boundaries between the two have completely disappeared.

Therefore, we decided that application categories were actually better indicators. For example, categories like ERP, CRM or Marketing Software were complete B2B and others like Anti Virus/Security, Desktop Productivity or Graphics/Imaging were a mix of B2B and B2C.

Recently this has changed a little again. As of early 2019 we started tracking two other things:

  • Are apps also available in the app stores (Google Play and Apple) which means they would be installed on a personal device.
  • Do the providers allow for online payment transactions – which the larger Enterprise B2B software companies don’t really do.
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Introduction

What are ISVWorld score, traction and rank?

ISVWorld score covers company traction and rank.

  • Traction: The traction an ISV has based on a variety of indicators such as employee growth, unique website visitors, Alexa rank, overall web traffic, social media traction, breadth and depth of web presence and more. Traction is mapped against 4 categories ("significantly below average", "below average", "above average", "significantly above average") and compared to the industry average. It is about the relative trend vs earlier measurements and is measured on a scale of 0 to 5 - with 0.73 being the midpoint.
  • Rank: Rank translates traction into a relative position in the Top 100K ISVs we track globally, grouped by tiers (Top 1000, Top 5000 etcetera). This is an absolute score and not a relative trend score.
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Company Profile

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