ISV Partnership Programs: Getting the most out of ISV Tech Partnerships

Why are Tech Partnerships Booming?

Forrester predicted that 17% of $3.5 trillion in B2B tech expenditure will go through online marketplaces ranging from huge players like Amazon Web Services Marketplace, Microsoft’s Azure marketplace and the Salesforce AppExchange to narrower (but targeted) channels.

In addition, vendors that create niche software for specific business problems can't meet the growing functionality demands of their customers alone, which drives a boom in technology-based partnerships between independent software vendors (ISVs). Tech alliances help both partners grow by reaching new, adjacent industries without having to invest considerably in new product development.

Beyond Marketplaces and Alliances, ISVs can seek partnerships through channel partners, managed service providers, Tech distributors and even large Tech consulting firms.

This blog series will use the ISVWorld 4-dimension model to measure the benefits of partnering: (1) Revenue growth, (2) Risk mitigation, (3) Cost reduction and (4) Product improvement.

AWS, Google, Microsoft, RedHat, Oracle, Salesforce, SAP, Sage and many others have all built thriving partner ecosystems that help ISVs achieve these 4 benefits by providing infrastructure as a service (IaaS), Platform as a Service (PaaS), or Software as a Service (SaaS) to tens of thousands of developers and system integrators.


Read more about the benefits of tech partnerships in our next blog from this series, and hop on the ISVWorld Platform to find the right ISVs to partner with.


What’s next: 

#1 ISV Partnerships: Who Benefits How
#2 Amazon Partner Network (APN)
#3 Microsoft Partner Network
#4 Google Cloud Services 
#5 Salesforce Commerce Cloud
#6 Oracle Partners
#7 SAP PartnerEdge
#8 Sage Partners
#9 RedHat Partners
#10 Acumatica the Cloud ERP
#11 Twinfield Partners

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