Traffic forecasting: Predicting potential return from the 87% of buyers who start with search
Summary
However, many brands are investing in the wrong keywords — meaning that buyers are reaching out, but marketers aren’t answering their queries in a way that will effectively move them down the path to purchase. The best forecasting tools incorporate APIs from industry-leading brands such as Authority Labs, Google Ads, Advanced Web Ranking, and SEMRush. The Google Ads API shows the popularity of keywords to define search volume, competition, and cost-per-click rates over time. Advanced Web Ranking provides insights into keyword clicks by examining clickthrough rates by industry segmentation and Google positions. By using both first- and third-party data sources, traffic forecasting tools can provide insight that helps move customers down the path to purchase.
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