SugarCRM is planning a Siri-like agent named Candace

▤ Summary

"In the CRM space, we want people to focus on what theyre good at: relating to others, such as customers and partners," Rich Green, SugarCRMs chief product officer, said in an interview last week. "As data becomes more and more available, it typically has required quite a bit of labor to ensure that your CRM system stays up to date," Green explained. The initial goal of the companys new Sugar Intelligence Service is to "remove the need for individuals to insert, add, modify and keep information current," he said. Also on SugarCRMs roadmap is Candace, an AI-powered intelligent agent that guides and assists users in interactions with customers, helping them plan meetings, build deeper connections, recommend best actions, and respond to late-breaking developments. Candace will be able to listen in on meetings and use natural language processing to parse the conversation, for example, then make recommendations and define follow-up actions, Green said.

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