202213 Jan

B2B lead generation firm Cognism raises $87.5m to expand in Europe, US


London-based B2B-focused sales and marketing lead generation platform provider Cognism has raised $87.5m (£64m) in funding. “By pairing our premium quality contact data with advanced contextual data points like technographics and buyer intent signals, we help modern revenue teams connect with confidence and exceed targets,” said James Isilay, CEO of Cognism. “We enable them to build a meaningful connection with their next best customer in the most predictable, efficient, and cost-effective way.” In 2021, the startup opened a US office in Boston, led by new VP of sales Mark Bedard, previously of ZoomInfo. Cognism says its technology helped over 1,000 customers in over 40 countries access compliant contact and contextual data in 2021. The year also saw the company launch Diamond Data, which provides phone-verified contacts for business development teams internationally.

Source: Uktech