Atlanta small business owners rely on family (or no one!) for advice, community for support

▤ Summary

Given the volatile market we’ve witnessed and experienced for nearly two years, most Atlanta small business owners aren’t equipped to forecast for the future. This, in turn, will create a clear gap between those who have sought financial counsel to increase their business acumen, and those who have not – particularly as Atlanta (and the rest of the world) continues to adapt to the new normal and get back on its feet. While many small business owners wear multiple hats and employ a ‘do it yourself’ mentality, adopting a ‘do it together’ approach by partnering with a trusted advisor like an accountant or bookkeeper can help them gain a competitive edge. “Many entrepreneurs who are self-funded and have a small team can get caught up in the whirlwind of running a business and can forget about positioning themselves for growth and scale,” said Rashida Gayle, Atlanta-based Founder and CEO of Twenty Six Entertainment, who turned a downsize in the middle of the pandemic into an opportunity to launch her new company. For Rashida, strategically positioning herself around a strong team with expertise in accounting, legal, social media and more, is the key to the success, sustainability and growth of her business.

▦ Linked Companies

Xero

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