At Twitter and Salesforce, Bret Taylor steps into the limelight
Summary
Bret Taylor has been involved with some of the tech industry’s most notable innovations—from Google Maps to Facebook’s “like" button—and founded companies that sold for hundreds of millions of dollars. The promotions catapult the engineer-by-training into the spotlight as one of Silicon Valley’s highest-profile executives, and leave him bridging companies on opposite ends of the tech spectrum: Twitter caters to buzz-hungry internet scrollers. Mr. Taylor said the roles complement each other: Tracking consumer technology for Twitter helps him innovate in enterprise software because many of those same trends affect Salesforce’s corporate customers as well, he said. His entrepreneurial pedigree, technical chops and product experience have endeared him to Salesforce co-founder and Chairman Marc Benioff, who called Mr. Taylor a “phenomenal industry leader" and a trusted friend when announcing him as his co-CEO. Ashwini Zenooz, Salesforce’s chief medical officer until earlier this year, said Mr. Taylor would take the time to listen to what customers need in a complicated area like healthcare.
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