CX and Digital Marketing News from Conversica, Litmus and Others
Summary
Conversica’s Conversational ABM solution automates personalized outreach across email, SMS and website chat. • ABM outreach skill: Conversica now has three new ABM-specific conversations based on account-focused engagement tactics: leveraging customer testimonials, relating to known business challenges and highlighting tangible results to the problems that specific personas face. Litmus integration with Adobe Journey Optimizer allows users to create automated and personalized, customer journey-based experiences at scale. It is designed to help retailers improve on-site search, personalized product discovery, recommendations and demand prediction. A CXone Bot Builder helps businesses with digital chatbot development — from building and testing to improvement and deployment.
