Benioffs and Salesforce put $300m into combating climate change on eve of COP26
Summary
On the eve of COP26 in Glasgow, Marc and Lynne Benioff have announced the donation of $200m for reforestation and environmental restoration efforts, alongside $100m in grants funding by Salesforce for non-profits over the next 10 years. According to a statement from the Benioffs and Salesforce, the Tree Fund will focus on indigenous and community-based forest management and mitigating the increasing impacts of climate change on the most at-risk communities and natural ecosystems in emerging and developing countries. Meanwhile, the software-as-a-service customer relationship management (CRM) supplier is also announcing what it calls a “global tree equity and urban reforestation initiative in partnership with American Forests, One Tree Planted, and [green investment advisory firm] SUGi to mobilise and engage ecopreneurs, local organisations and volunteers in cities with limited access to green spaces”. Benioff declared Salesforce to be net zero across its “value chain” and announced the attainment of 100% renewable energy for its operations during his keynote at Dreamforce 2021 in San Francisco. We must accelerate the world’s largest businesses to net zero as part of reducing global emissions by half by 2030; sequester 100 gigatons of carbon through restoring, conserving and growing one trillion trees; and energise an ecopreneur revolution to develop new technologies that will expedite the path to a decarbonised planet.
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