BT claims £2m in savings with Qlik data analytics
Summary
Our goal was to ensure that data is relevant, accessible, easy to consume, and critically, able to answer customer questions in a timely manner.” Over an 18-month period, BT’s Consumer unit has reportedly worked with Qlik to put data directly into the hands of more than 1,200 of its employees. According to BT, the dashboards have enabled employees to answer any business question in six clicks or less – something that would have previously taken a data analyst weeks to access. The telecoms supplier said this view of “customer touchpoints” has also sped up the the fibre to the premise (FTTP) roll-out programme. “We want strong relationships with our customers, so it is important that we use a consistent tone of voice whether they browse our websites, call our contact centres, visit our stores, or any combination of these,” said Ellison. The continued implementation support and engagement has helped us make data storytelling a priority for our team and further entrench a culture of informed action at BT.”
