Our commitment to responsible data use

▤ Summary

We can’t underestimate the roles that data and digital technologies continue to play in helping small businesses survive during the pandemic. That survey found that only 17% of small business owners completely understand what tech providers do with their data beyond delivering services or products. When the small business owners we surveyed were asked to identify the benefits, if any, of sharing data with tech providers, the most popular answer (36%) was ‘none’. We believe the collective power of data on our platform can open up opportunities for our small business customers and their advisors by transforming it into deep insight and innovative products. A big welcome to our founding council members: • None Wyndi Tagi, Co-Owner and Co-Founder, WE Accounting (New Zealand) • None Eli Tagi, Co-Owner and Growth Advisor, WE Accounting (New Zealand) They’ll help us to bring the most relevant topics, insights and best practice information on the subject of small business and responsible data use.

▦ Linked Companies

Xero

$1B+