Boss Insights 2021: Growing season – Building a purpose-driven business during a pandemic
Summary
While many businesses had no choice but to shed staff or close their doors after the arrival of COVID-19, many Aussies were prompted to take the leap to self-employment over the past year. Prepared in partnership with Bernard Salt and his team at The Demographics Group, this report identifies key trends and patterns, and uncovers where opportunities lie for small businesses in a post-COVID world. Leaving behind a secure role in a multi-office accounting practice is a big step to take but, as for many others, the pandemic forced Emily to reassess what she wanted out of life and work. We’ve grown significantly faster than planned, so it’s essential to have a great team behind me because I can’t do it alone,” admits Emily, who now has four employees helping to run the business. “Some days, I wake up in the morning and think, ‘Can I really do this?’,” she says, before adding that sharing her concerns with other advisors helps her to gain some perspective when she’s feeling overwhelmed.
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