Market Researchers Need Better Tools in 2021
Summary
Even a targeted internet search will yield an overwhelming amount of information, leaving market researchers to sift through low-hanging fruit and shallow content to weed out unrelated ads, fake news, and unreliable sources. The Harvard Business Review reported that IBM’s estimated annual cost due to poor data management to be $3.1 trillion in 2016 in the U.S. Financially speaking, company’s need a market research solution that helps them monitor for duplicate resources and subscriptions. At Northern Light, we’ve helped save clients millions by providing solutions that bring their insights to a single location. Northern Light’s SinglePoint is an AI-powered enterprise portal platform optimized for market research and competitive intelligence, designed to serve complex, global organizations without adding a heavy burden on IT.
