Why you should mystery shop your practice’s digital experience
Summary
All of which means that mastering your practice’s digital experience – the journey from the moment a potential customer discovers your business online, right up until they commit to coming on board – has never been more important. And while I wouldn’t mind if I was never invited to another Zoom ‘party’, the convenience of Click & Collect groceries and Telehealth appointments have made my life infinitely easier. Consider it like a mystery shopping session that will allow you to spot any opportunities for improvement (the best part is, you don’t need to be a marketing expert). Take Melbourne’s On The Money Bookkeeping; their Google listing is well completed and covers everything from location to customer reviews and up-to-date opening hours. Xero partners, you can watch the ‘Future-proofing your practice: from marketing to people’ session with myself and Rebecca Gravestock from Roadshow Day Two here.
