Salesforce e-commerce gets B2B boost with CloudCraze purchase
Summary
By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.On the surface, a novice may believe that the same technology that helps with B2C e-commerce should be able to accommodate B2B sales, but several factors differentiate B2B and B2C commerce .Additionally, while B2C e-commerce is traditionally a one-to-one relationship between the buyer and seller, sales reps working within B2B e-commerce often have a roster of employees to whom they are selling.By adding B2B capabilities to the Salesforce e-commerce platform, the CRM company is looking to capitalize on a market that is expected to reach $1.2 trillion by 2021, according to a Forrester report .Bruno added that aspects like contract building, requests for quotes or other back-and-forth objectives "arent really supported by B2C commerce platforms.
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