The Potential Impact of Gen Z on SEO
Summary
Gen Zs presence is also growing in the marketing industry itself and, as such, learning how to work with and appeal to these young people is a critical step to take sooner rather than later. Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. These filters allow them to quickly process the tremendous amounts of information they encounter each day to hone in on what they actually care about, uniquely preparing them to glaze over advertising attempts (as they’ve been conditioned to do basically since birth). Theyll have an increasing ability to influence budgeting decisions, so its absolutely critical to think about ways to connect with them now and communicate the value of SEO to save time, energy, and money in the long run.
