202024 Nov
AppsFlyer Exceeds $200 Million in ARR and Sets Its Sights on Shaping the Future of the Marketing Tech Stack
Type
General News
Companies
Source
Businesswire
Summary

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global attribution and marketing analytics leader, today announced Salesforce Ventures joined its roster of investors in a late stage extension of its $210 million series D round led by General Atlantic earlier this year, to continue its velocity through product innovation with consumer privacy at the forefront. “ AppsFlyer has been the driving force in mobile marketing attribution and has demonstrated true, long-term commitment to represent the app developers within the ecosystem,” said Nowi Kallen, Principal at Salesforce Ventures. We’ve earned the unwavering trust and confidence of the market by enabling app developers to not only delight the end-user with a seamless user experience, but to also protect their data security and privacy.” AppsFlyer works with thousands of customers, including leading brands such as Macys, Minecraft, Nike, NBC Universal, Tencent, US Bank, Wayfair, and StitchFix. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and its marketplace of 8,000+ technology partners make better business decisions every day, while delighting their end-users. Portfolio companies receive funding, strategic advisory, and operating support, and can easily join Pledge 1% to make giving back part of their business model.

Classifications
  • Sales and Marketing
  • Customer Relationship Management
  • Governance, risk and compliance
  • Lead Management Software
  • Financial Planning & Advisors
  • Bank Management
  • General Data Management
  • Data Management
  • AI & Machine learning
  • Business Intelligence