One in a million: Guy Pearson of Practice Ignition
Summary
To celebrate reaching the milestone of supporting one million subscribers across Australia – the Xero team is turning a spotlight on some of the people who’ve made it all possible. The creators of software that eliminates friction for accountants and bookkeepers by sending clients a single proposal they can read, sign and pay in one place. Guy tells us how Practice Ignition has grown since its early days as a bold startup (complete with space suit-wearing staff), into the mature business it is today. A large number of those are shared with Xero, so we’ve continued to grow alongside our largest and closest partner which is pretty cool to witness. If I’m wearing my accounting hat, my biggest discovery (and that of the entire industry) has been the value of the single ledger and how the real-time flow of information has totally changed the game for small businesses.
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