First Xero Partner Advisory Council takes off in Canada
Summary
In order to learn more about the market, and what is most important for local accountants and bookkeepers, we recently hosted our first Xero Partner Advisory Council (XPAC). As users of Xero, along with operating their own firms daily with competitive accounting tools, their insights and feedback are immensely valuable in shaping our product roadmap and ensuring we’re keeping up with the ever evolving business landscape. Throughout the day, various members of our Xero team led discussions on our current product roadmap, ecosystem, workflows, partner journey and marketing strategy. Connecting with XPAC is an important part of ensuring that Xero meets the Canadian market with a product that is catered to its specific needs. Through XPAC, Xero partners integrate and connect to educate themselves, encourage others and build the community, with small business owners being the ultimate beneficiaries.
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