The Many Stakeholders for Your Marketing Efforts
Summary
HR wants your brand to be appealing and your initiatives to resonate not only with the buyers of your product or service, but also potential employees, investors, and business partners. In return, HR gets the promotion of its initiatives, retention of employees, and more quality job applicants for open positions. The PR department at Carbon Black, a cybersecurity company, uses this tactic to promote news reports that involve its brand. Journalists notice the uptick in social exposure and told the PR team at the security firm that they receive more engagement when they do stories involving their executives. Informing these partners on who to reach out to, engage with, and what the latest is with your organization, helps them be stronger supporters of your marketing efforts.
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