Shifting from retail to E-tail, post COVID-19
Summary
Today, there are many eCommerce platforms to choose from (Wix, Square Space, Magento, BigCommerce), but in this example, I’ll use Shopify, and assume it’s a small business that sells books locally. You can sign up for Shopify, A2X and Xero here After setup, you’ll want to configure (add) payment processors like Stripe, Square, Apple Pay, Amazon and/or Google, and link them to your bank accounts. Fun fact: Xero offers over 800 integrations from their marketplace – everything you’d need to run your business from CRM to POS, to HR applications. To give a real world example of a small business quickly shifting to digital, take Trident Booksellers and Cafe in Boulder, Colorado for instance. Andrew followed similar steps as above to open his eCommerce store and expand his product offering to the digital world.
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