Q&A: Handling The New Normal With Your Marketing Messaging and Strategy
Summary
If your marketing messaging comes off as somewhat insensitive, or as a hard sell despite the pandemic, people will remember that in a negative way. Furthermore, Hall breaks down what your organization can do if it’s working remotely for the first time, and how you should prepare for an eventual return to normalcy. Most brands made a correct decision to either go completely quiet or only put things out that talk about how they are helping during the pandemic. Rather than trying to figure out what the perfect campaign will be in Q3, assuming that we are somewhat back to “normal,” companies can use this time to become more responsive and more nimble so that however this shakes out they are prepared to respond. This is highly dependent on the level of investment companies have previously made in basic digital ‘literacy’ for their marketing and communications teams.
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