As Profits Dip, Salesforce Exec Talks Up Chatter
Summary
Yet, in spite of these lackluster numbers, back at DEMO, Hu’s expectations remain positive, largely thanks to Salesforce’s enterprise social messaging application, Chatter. He remained unfazed over competition from other enterprise social networks like Yammer, which boasts over 100,000 businesses (including TechCrunch). Two weeks ago, I attended an “Online Local” panel at the Goldman Sachs Technology and Internet Conference in San Francisco, where representatives from Foursquare, Yodle, Living Social, and Angie’s List said that they are in the process of drastically expanding their own sales staffs in 2011 due to their impression that local merchants lack the technology prowess to buy through self service models. In light of Salesforce’s flurry of M&A activity and rapid growth, Hu said that what is keeping him up at nights is the education of this massive sales force. As the company has grown from a single application (Salesforce Automation) to a CRM platform, collaboration through social enterprise, and Data-as-a-Service, it has become increasingly difficult to train each new employee to manage their products.
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