YC’s Zenamins Mails You Personalized Vitamins
Summary
The idea for Zenamins came to founder Arad Rostampour after seeing friends with pill bottles scattered around their kitchens and bathrooms. But then one day while meeting a fellow entrepreneur at San Francisco’s ritzy Battery clubhouse, he saw this guy take out a folded-up napkin of pills his wife had made for him. So with some cash in his pocket and time on his hands, he started Zen Health and joined this season’s Y Combinator batch that demos tomorrow. Once you’ve selected your uppers, downers, inners, and outers, a Zen Health machine plucks them from giant canisters and bundles them in little booklets with a spot for each day. All these companies are set up for retail because they have established brands.” Luckily, Zen Health’s plan goes far beyond the $32 billion a year vitamin market.