ANALYSIS Is Salesforce Getting Serious About the Back Office?
Summary
Even as Salesforce aggressively seeks to consolidate its position as the leader of cloud-based front-office applications via a series of acquisitions, it is possible that 2017 could be the year the company uses some of the same purchases to make a strategic move. However, as the demands of the marketplace intensified with the emergence of e-commerce, globalization and the Internet of Things, the previous generation of legacy applications, which required extensive customization, fell short of meeting the needs of many enterprises. Escalating market demands now are forcing CFOs to put aside their fears and look for a new generation of back-office systems that can be more responsive to rapidly changing customer expectations, growing competitive pressures and new organizational needs. The growing receptivity among CFOs toward cloud-based SaaS ERP and financial management solutions clearly can be seen in the rising growth rates of independent players like FinancialForce, Intacct, Kenandy and Rootstock. Further, other company executives have admitted that there is still plenty of work to be done bringing all of Salesforces front-office pieces together after a flurry of acquisitions and organic expansion into challenging new areas like analytics and IoT.
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