CODA slated as Salesforce.com's financials app partner
Summary
Right about now, Jeremy Roche, CODAs CEO should be standing up explaining to the Dreamforce crowd why hes betting the next stage of his companys development on Salesforce.coms not-quite-finished Apex platform. CODA is slated to become SFdCs preferred partner financial engine that complements its CRM presence. However, it plays in a tough part of the general ERP market, where its relative minnow size means it has struggled to get on the mega-enterprise agenda, despite counting Caterpillar and Avis Europe among its marquee customers. According to Dave Turner, CODAs group marketing director, the company is planning to roll out business processes in similar fashion to Workday, with an order-to-cash module available sometime around Q2, 2008. Twinfields Microsoft-centric approach could represent a significant challenge for those who like the idea of saas but want to play safe on the technology front.
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