Addapptation snares $1.3M seed to build a better UX for Salesforce –

▤ Summary

Addapptation, a startup that wants to build a practical design layer on top of Salesforce and other enterprise tools, announced a $1.3 million seed investment today. 2048 Ventures led the round with participation from East Coast Angels, The Millworks II Fund and additional angel investors from New Hampshire, where the firm is located Co-founder Sumner Vanderhoof says the startup’s goal is to build a user experience platform for enterprise tools like Salesforce . They will then help build tools and an interface to make it easier to pinpoint this information with the goal of being able to reuse whatever solutions they create for other customers. The company has built around 40 plug-ins for the platform, including a heat map that identifies where sales is likely to find the best opportunities to close a deal. The two founders, Vanderhoof and his wife Carla, took three years building the platform, essentially bootstrapping before taking today’s funding.

▦ Linked Companies

Salesforce

$1B+