How To Run A Social Media Campaign Step By Step | GaggleAMP
Summary
Clothing set a business goal with this digital marketing campaign that was SMART and stood to drive potential customers and brand awareness. A well-rounded employer branding strategy should also look at organic to offset the higher costs of paid while amplifying your most engaged audiences via employee advocacy tools. Knowing they have the outlet ripe with interest, Carbon Black leverages an employee advocacy platform to bring attention to their brands social media post. Capitalizing on the colorful, captivating, sugar-filled photographic nature of the Unicorn Frappuccino, Starbucks knew this powerful drink would be popular with the millennial crowd. This captive audience, of course slightly confused, turned to social media for answers and that’s where they were met with the iconic You Can Still Dunk in the Dark ad from Oreo.
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