Global Behavior Analytics Leader Unveils U.S. Expansion after Salesforce Funding
Summary
The companys founders, Guy Greenberg and Tomer Ben Moshe will remain key players driving product strategy and business development. "We are excited that Schoenbaum has made the commitment to lead CoolaData as the company launches in the U.S.," said Yoram Snir, partner 83North (Formerly Greylock Israel). Schoenbaum was also the Chairman of Mergers & Acquisitions and VP Strategy at Compuware - a billion-dollar enterprise software company - and is credited with the creation of an $800M line of products at Mercury Interactive (acquired by HP for $4.6B). CoolaData will be headquartered in Portland, Ore., joining other technology leaders like Google, New Relic and Airbnb in the sprawling "Silicon Forest" tech hub. Fast-growing digital companies in the U.S. can now analyze unstructured data and ask ad hoc questions to create a more robust internal understanding of their customers.
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