Why Real-Time Weatherization Marketing is More Important Than Ever
Summary
It’s hard to miss the fact that weather accounts for $3 trillion worth of business in the private sector alone, and it’s the second biggest influencer of buying decisions after the state of the economy. An outdoor clothing retail site might sell products that range every season, so creating a responsive website based on consumer intent that’s also weatherized increases the likelihood of making a sale. Permanent or quick changes in normal weather patterns are undoubtedly going to affect what people buy. This could mean anything from buying more water storage tanks during a drought, or purchasing solar panels on an unseasonably sunny day. We may not have all of the answers to problems posed by climate change, but it is possible to spread the word about ground-breaking technologies when people are most receptive to it.
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