Driftrock

Overview

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🗓️ Established: 2013

📅 Published: February 1, 2021

✏️ Last updated: April 1, 2026

AskAI Summary of Driftrock

Generated using ISVWorld's AskAI proprietary software industry model.

📝 AskAI Recap: Driftrock is an automotive lead generation platform that develops and sells software solutions to drive lead volume, increase lead quality, and measure campaign impact. Their software integrates with marketing channels and CRM systems to automate lead validation, audience management, and campaign optimization.

💬 Inclusion Rationale: Driftrock develops proprietary software products focused on lead generation and marketing automation for the automotive industry, which they sell to customers. Since they create and sell software products (including SaaS platform capabilities) rather than only providing services, they qualify as an Independent Software Vendor (ISV).

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