CEO of small marketing agency wants to 'fearlessly unlock potential'

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That colorful but common-language message contributes to “the low hum of trying to be better every day” and is something employees can apply at home, with co-workers or for clients, Nitschke said. Nitschke, named the top leader in the small company category of the 2018 Top Workplaces survey, describes his leadership style as “inclusive, forward-leaning, thoughtful but with a definite orientation towards action.” The trust that others showed in him, giving him opportunities to make mistakes but also to succeed, is among his influences, said Nitschke, whose experience includes developing and running Target.com for eight years. You can sense from people where their heads are, where their hearts are, and if you’re close, you can do something about it.” Then there’s the clapping, also from Nitschke’s merchandising days. Employees who have fun and bond doing “crazy stuff that usually people are a little uncomfortable doing,” Nitschke said, are more likely to stay with the company. Passing that on and helping others live up to their potential is the main focus of mine and [of] a number of people here.”

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Ovative Group

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