Ovative Group

Overview

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🗓️ Established: 2009

📅 Published: February 1, 2021

✏️ Last updated: March 30, 2026

AskAI Summary of Ovative Group

Generated using ISVWorld's AskAI proprietary software industry model.

📝 AskAI Recap: Ovative Group is a digital-first media, measurement, and creative firm that provides integrated marketing solutions powered by their proprietary EMRge™ marketing intelligence platform. They develop and sell this proprietary MarTech software to help marketers plan, buy, and measure campaigns more effectively to drive business growth.

💬 Inclusion Rationale: Ovative develops and sells a proprietary marketing intelligence software platform (EMRge™) that integrates data and marketing processes to improve campaign outcomes. This places them in the ISV category as they create and commercialize software products (SaaS) along with consulting and media services.

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