Seattle's Ground Truth Merges with Boston's Umber Systems to Become NYC-Based Mobile Intelligence Solutions | Xconomy
Summary
Terms of the deal weren’t disclosed, but the company said it has raised $8 million as part of the merger from each startup’s previous investors: North Bridge Venture Partners on the Umber side, and Steamboat Ventures, Voyager Capital, Emergence Capital, and Openair Equity Partners from the Ground Truth camp. I couldn’t find a reference to the size of Umber’s previous fundraising, but North Bridge was the only investor listed on its site. There’s clearly a ton of opportunity in mobile data, with growing numbers of consumers adopting smartphones and tablet computers. Big companies and startups alike are attacking the problem of how to make money out of all that information that’s flowing through those devices. Ground Truth marketing VP Evan Neufeld says leaders in traditional Web data analysis—names like comScore, Omniture, and Google—have stepped up their game in the mobile arena.
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