GroundTruth

Overview

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🗓️ Established: 2009

📅 Published: December 20, 2014

✏️ Last updated: March 28, 2026

AskAI Summary of GroundTruth

Generated using ISVWorld's AskAI proprietary software industry model.

📝 AskAI Recap: GroundTruth is a software platform that provides advertising solutions leveraging real-world location data and audience targeting technology to drive in-store visits and other measurable business results.

💬 Inclusion Rationale: GroundTruth develops and sells a proprietary advertising software platform that includes audience targeting, location targeting, and real-world behavior mapping technology. This platform is a software product offered as a service (SaaS) enabling marketers to manage campaigns and measure performance. Since they build and sell software products rather than only services, they qualify as an ISV.

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