The era of the customer experience: connect better with your customers
Summary
The Adobe and Econsultancy Digital Trends Report rated the customer experience (CX) as the most exciting opportunity for businesses in 2020. In eCommerce, a lack of direct interaction with consumers might appear to make customer experience management impossible – but there are far more opportunities than you might think. A switch to a responsive web design format means that your site will respond to screen size and orientation, which removes common accessibility issues. It isn’t enough to stick a phone number and email in the footer of your site; this can leave your business feeling cold and remote, as opposed to friendly and approachable. Her main areas of expertise are eCommerce trends, sustainability for small businesses, and the art of excellent branding.
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