Five Eye-opening Employee Advocacy Stats You Need To See
Summary
There are many benefits to having an employee advocacy program in your organization, from boosting your social media marketing KPIs, to helping your HR department with recruiting. But of all the things companies offer members in their employee advocacy programs, acknowledgment is the biggest motivator according to 40% of respondents. In order to put them at ease over saying something wrong on social media, you want to include suggested captions in the posts you ask them to share. If you have a bunch of employees on social media who are thought leaders and influencers in your industry, it makes your brand – that organization that’s employing them – look more credible. A great way to combine thought leadership and content is by interviewing your employees on camera about topics they’re experts in.
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