How an Employee Advocacy Platform Will Increase Brand Awareness
Summary
It brings attention to the launch of any of your products or services, it gets you in the conversation when prospects make a decision on what you offer, and it leads to returning customers. Employee advocacy is a method used to promote your brand and initiatives through people who work for your organization in an authentic and trusted way, typically on social media or other digital channels. They can respond to notifications and carry out actions in seconds without ever leaving the window of the tool their working in, whether it’s the Chrome browser, Salesforce or Marketo CRMs, Slack, and more. You’ll be able to see how often people carry out each type of request, which social media platform they like talking about your brand on the most, and you’ll be able to definitively track the ROI of your employee advocacy program. The benefits of employee advocacy are boosting all your social media KPIs across the board, including clicks, engagement, website traffic, and leads.
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