Taboola and Outbrain Merge
Summary
Taboola and Outbrain, two New York City based digital advertising platforms, are to merge, in an $850m. Under the terms of the agreement, subject to customary closing conditions, Outbrain shareholders will receive shares representing 30% of the combined company plus $250m of cash. The combined company will provide enhanced advertising efficacy and reach to marketers worldwide, while helping news organizations and other digital properties find growth in the next years. Upon closing, Adam Singolda, the Founder and current CEO of Taboola, will assume the CEO position of the combined company, which will operate under the Taboola brand name. Eldad Maniv, President & COO of Taboola and David Kostman, co-CEO of Outbrain will work closely together on managing all aspects of the post-merger integration.
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