Overview
🌐 Website:
💲 Revenue:
📍 Address:
👥 Employees:
🗓️ Established: 2007
📅 Published: February 1, 2021
✏️ Last updated: November 21, 2025
Taboola
AskAI Summary of Taboola
Generated using ISVWorld's AskAI proprietary software industry model.
📝 AskAI Recap: Taboola is a digital advertising technology company that provides performance advertising software and related tools for advertisers and publishers.
💬 Inclusion Rationale: Taboola clearly offers its own reusable software products, including the Realize advertising platform and advertiser tools such as Abby and GenAI Ad Maker, which external customers use to run campaigns and create ads. That makes Taboola an ISV.
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Classifications
Company Tags
AskAI Similar Company Landscape
Based on AskAI classifications for Taboola, ISVWorld identifies comparable software companies in the same revenue range, related software categories, and major geographic regions. This view helps compare Taboola with active ISVs and software vendors across Ad Tech, Marketing Automation, Performance Marketing Software markets.
Comparable software companies in the $1B+ revenue range
Ad Tech
3
Active software companies in the $1B+ revenue range classified under Ad Tech.
Marketing Automation
13
Active software companies in the $1B+ revenue range classified under Marketing Automation.
Performance Marketing Software
1
Active software companies in the $1B+ revenue range classified under Performance Marketing Software.
Comparable software companies by region
North America
8,214
Active software companies in North America matching any of Taboola's AskAI classifications.
Europe
5,011
Active software companies in Europe matching any of Taboola's AskAI classifications.
Asia
2,831
Active software companies in Asia matching any of Taboola's AskAI classifications.