Xerocon speaker Nigel Latta on the science of influence

▤ Summary

Join us for five minutes with Nigel Latta, a New Zealand clinical psychologist who has worked for over two decades in forensic psychology and family therapy. Everything you are, everything you feel and see and smell, and think and imagine, and worry about and ponder, is the product of an infinitely complex electrical ballet in your brain. We’re all trying to do the same thing I think we can agree that if human behaviour worked like accounting and bookkeeping rules, the world would be a calmer, more peaceful place. I’m not talking about the actual humans who work in this field — sadly you’re all just as irrational and flawed as the rest of us — but the underlying principles of accounting and bookkeeping. And even though the underlying neuroscience is so complicated it almost makes your head hurt, the strategy itself is so simple it can be summed up in just two words.

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