Former GM of Marketing at Telstra Business joins Salesforce partner Datarati as CEO
Summary
Monday 23 January 2017 – SYDNEY AUSTRALIA: – Datarati (www.datarati.com.au) Asia-Pacific’s strategic customer journey & experience company has today announced the appointment of Jarther Taylor as the new Chief Executive Officer (CEO). Prior to joining Telstra, Jarther worked at IBM in several regional and domestic marketing and consulting roles. Jarther’s appointment comes off the back of a significant investment in Datarati’s offshore Centre of Excellence (COE) which has been established in the heart of India’s Silicon Valley; Bangalore. Datarati have developed some significant intellectual property in the Telecommunications, Automotive, Retail, Financial Services & Healthcare industry verticals and I’m really looking forward to growing our strategic customer relationships and partnerships. Jarther is truly passionate about using marketing automation and CRM data to deliver exceptional customer journeys and experiences.
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