Salesforce Signs Definitive Agreement to Acquire Listen Labs
Summary
Salesforce signed a definitive agreement to acquire Listen Labs, an AI-powered customer research and human simulation platform. Listen Labs uses AI agents to design studies, recruit participants, conduct research, and synthesize insights faster than traditional methods. The platform helps teams understand customer behavior, test ideas before launch, and simulate responses at scale. Salesforce said the deal will strengthen its customer understanding capabilities across Marketing Cloud, Service Cloud, and its broader AI portfolio. The transaction is expected to close in the fourth quarter of Salesforce’s fiscal year 2027, pending regulatory approvals and other closing conditions.
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Marketing and Advertising
Marketing Analytics
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Listen Labs
$1M to $5M