Centerbridge Partners to Acquire IBM’s Marketing Platform and Commerce Software
Summary
Private investment management firm Centerbridge Partners, L.P. , is to acquire IBM (NYSE: IBM)’s marketing platform and commerce software offerings. After closing, Centerbridge intends to form a standalone company that will deliver a comprehensive portfolio of solutions to meet the CMO’s biggest challenges across marketing and advertising. The company will announce a new name and brand identity, which will be launched after close. It will be led by Mark Simpson as CEO, after the closing, along with other key IBM executives, and will move its headquarters to New York City. He was previously the founder and president of Maxymiser, a recognized leader in customer experience optimization.
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Enterprise Software
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IBM
$1B+